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Innosuisse Entrepreneurship Training
Module 2 - Business Concept
Begin Your Entrepreneurial Journey with the Entrepreneurship Training
Are you curious, open-minded, and eager to learn the fundamentals of entrepreneurship? Do you want to gain the tools to develop innovative business ideas and make a meaningful impact? Join our entrepreneurship program to connect with like-minded individuals and put your knowledge and research into practice!
Join our Business Concept Module 2, part of the national Entrepreneurship Training program powered by Innosuisse, Switzerland's official innovation agency. Implemented and hosted by the Innovation Office at the University of Basel, this course is your gateway to the entrepreneurial world.
During the 12 –week course, you will dive into both theoretical and practical skills essential for future startup success. The sessions are led by experienced coaches, who will teach you the essence of pitching, team building, financial planning, getting to know your customer, your business model and stakeholders, opportunities and challenges of intellectual property and how to communicate your brand.

What’s in it for you:
• Gain general business (and life) skills, whether you have a business idea or not!
• Meet key leaders of the Basel innovation ecosystem, new friendships, find potential employees, co-founders or even investors
• Receive a Certificate of Completion by the Innosuisse
• The course is held in English, on Wednesday evenings from 5 to 9 pm. The course is free of charge!
This course is tailor-made for PhD candidates, postdocs, researchers, and professors from the University of Basel and associated institutes, like the Swiss TPH. We also strongly encourage applicants from ETH Zürich D-BSSE in Basel to apply. With limited spots available, your application will be your ticket in!
• Introduction to Entrepreneurship
• Alumni Start-up pitch
• Changemaker Challenge in groups
05.09.2025 | 10h00 - 17h00
• Introduction & Welcome
• Pitch your business idea
• Group set-up
17.09.2025 | 17h00 – 21h00
• Value Proposition
• Customer Insights
24.09.2025 | 17h00 – 21h00
01.10.2025 | 17h00 – 21h00
• How to build a good team
• Identifying staffing requirements
• Compensation in Startups
• Employee Value Proposition
• Attraction & Recruiting
• Business Model
• Lean Startup
• Minimal Viable Product
08.10.2025 | 17h00 – 21h00
• Business & Finance Planning of Startups
• Walkthrough of a Business Case (from start to exit)
• 10 Principals of Finance
15.10.2025 | 17h00 – 21h00
22.10.2025 | 17h00 - 21h00
• Who is my audience?
• Body language, voice
• Practicing
29.10.2025 | 17h00 – 21h00
• The core marketing principals to get you started
• The modern-day consumer
• The forgotten friend
• The communication evidence-based approach
• The inevitable rival
• Measuring your success
05.11.2025 | 17h00 – 21h00
• Protection of knowledge
• The patent + examples
• Legal basics of IP
• Talk to an IP Lawyer (Q&A)
12.11.2025 | 17h00 – 21h00
• Learnings & Best practices from an investor
• What investors look out for
• Local features
• Funding opportunities
18.11.2025 | 17h00 – 21h00
• Final presentation of the Business Idea
• Feedback from experts
• Ecosystem mapping
Fall 2025 Schedule

Expert / Coaches

Beat Walther
Founder & Managing Partner at Vendbridge AG, Advisor for Customer-Focused Growth Acceleration

Daniel Hunt
Managing Director Europe, Leaderboard Branding

Lisa Ross-Magenty Blaettler
Branding & Communications Consultant

Oskari Vinko
Entrepreneur, Scientist & Coach

Arthur Krause
Life Science Consultant & Educator

Patrycja Pielaszek
Trainer, Facilitator & Entrepreneur

Patrick Sticher
Technology Transfer Manager, Unitectra AG

Wolfgang Henggeler
Associate Director, Unitectra AG

Alberto Ribeiro Silveira
Founder, Rebel Forward LLC

Christian Wyss
Partner,
VISCHER AG

Lara Brantschen
Junior Innovation Manager, Entrepreneurship Education
Contacts
