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Innosuisse Entrepreneurship Training

Module 2 - Business Concept

Begin Your Entrepreneurial Journey with the Entrepreneurship Training

Are you curious, open-minded, and eager to learn the fundamentals of entrepreneurship? Do you want to gain the tools to develop innovative business ideas and make a meaningful impact? Join our entrepreneurship program to connect with like-minded individuals and put your knowledge and research into practice!

Join our Business Concept Module 2, part of the national Entrepreneurship Training program powered by Innosuisse, Switzerland's official innovation agency. Implemented and hosted by the Innovation Office at the University of Basel, this course is your gateway to the entrepreneurial world.

During the 12 –week course, you will dive into both theoretical and practical skills essential for future startup success. The sessions are led by experienced coaches, who will teach you the essence of pitching, team building, financial planning, getting to know your customer, your business model and stakeholders, opportunities and challenges of intellectual property and how to communicate your brand.

Innosuisse Entrepreneurship Traning Group

What’s in it for you:

• Gain general business (and life) skills, whether you have a business idea or not!

• Meet key leaders of the Basel innovation ecosystem, new friendships, find potential employees, co-founders or even investors

• Receive a Certificate of Completion by the Innosuisse

• The course is held in English, on Wednesday evenings from 5 to 9 pm. The course is free of charge!

 

This course is tailor-made for PhD candidates, postdocs, researchers, and professors from the University of Basel and associated institutes, like the Swiss TPH. We also strongly encourage applicants from ETH Zürich D-BSSE in Basel to apply. With limited spots available, your application will be your ticket in!

  • • Introduction to Entrepreneurship

    • Alumni Start-up pitch

    • Changemaker Challenge in groups

    05.09.2025 | 10h00 - 17h00

  • • Introduction & Welcome

    • Pitch your business idea

    • Group set-up

    17.09.2025 | 17h00 – 21h00 

  • • Value Proposition

    • Customer Insights

    24.09.2025 | 17h00 – 21h00 

  • 01.10.2025 | 17h00 – 21h00

    • How to build a good team

    •     Identifying staffing requirements

    • Compensation in Startups

    • Employee Value Proposition

    • Attraction & Recruiting 

  • • Business Model

    • Lean Startup

    • Minimal Viable Product

    08.10.2025 | 17h00 – 21h00

  • • Business & Finance Planning of Startups

    • Walkthrough of a Business Case (from start to exit)

    • 10 Principals of Finance

    15.10.2025 | 17h00 – 21h00

  • 22.10.2025 | 17h00 - 21h00

    • Who is my audience?

    • Body language, voice

    • Practicing

  • 29.10.2025 | 17h00 – 21h00

    • The core marketing principals to get you started

    • The modern-day consumer 

    • The forgotten friend

    • The communication evidence-based approach

    • The inevitable rival 

    • Measuring your success 

  • 05.11.2025 | 17h00 – 21h00

    • Protection of knowledge

    • The patent + examples

    • Legal basics of IP

    • Talk to an IP Lawyer (Q&A)

  • 12.11.2025 | 17h00 – 21h00

    • Learnings & Best practices from an investor

    • What investors look out for

    • Local features

    • Funding opportunities

  • 18.11.2025 | 17h00 – 21h00

    • Final presentation of the Business Idea

    • Feedback from experts

    • Ecosystem mapping

Fall 2025 Schedule

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Innosuisse Entrepreneurship Training Module 2 - Business Concept
PhDs, Postdocs, Researchers, Professors
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People attending a workshop at the Innovation Garage

Expert / Coaches

Beat Walther.jfif
Beat Walther

Founder & Managing Partner at Vendbridge AG, Advisor for Customer-Focused Growth Acceleration

Daniel Hunt

Managing Director Europe, Leaderboard Branding

Lisa Ross-Magenty Blaettler

Branding & Communications Consultant

Oskari Vinko

Entrepreneur, Scientist & Coach

Arthur Krause

Life Science Consultant & Educator

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Patrycja Pielaszek

Trainer, Facilitator & Entrepreneur 

Patrick Sticher

Technology Transfer Manager, Unitectra AG

Wolfgang Henggeler

Associate Director, Unitectra AG

Alberto Ribeiro Silveira

Founder, Rebel Forward LLC

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Christian Wyss

Partner,
VISCHER AG

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Lara Brantschen

Junior Innovation Manager, Entrepreneurship Education

Contacts

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Anna-Elina Pekonen

Head,

Entrepreneurship Education

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